The San Diego-based chipmaker, which powers many of the world's smartphones and tablets including chipsets inside the new iPhone 6 and 6 Plus,, seems to think so as it's renewed a campaign to educate consumers on what it means to have a top-of-the-line Qualcomm chip inside their devices. Thursday, the company invited media to see, and obviously share with their audiences, for the first time exactly how the slew of impressive capabilities enabled by its next-generation mobile processor, the Snapdragon 810, work in real life situations.
The mobile processor, itself, is not new. Announced in August and slated to appear inside smartphone makers' flagship devices in the first half of 2015 (perhaps in the Samsung Galaxy Note 4), the Snapdragon 810 is a chipset on steroids and comes with 64-bit computing, 3x20 megahertz fully integrated carrier aggregation, 20 nanometer technology, an Adreno 430 graphics computing unit, a Hexagon V56 digital signal processor, and an integrated 4G LTE Advanced CAT6 world mode modem.
To which, the average person's most common response will be, "Huh?"
"Qualcomm is building the next generation experiences that are going to power the premium smartphones of 2015," Tim McDonough, vice president of marketing, told TheStreet. "We're doing the event to help the industry transition away from specs to showing off the new user experiences that are possible here."