Ford designed the new Sync 3 platform to be more intuitive with improved voice recognition software after listening to user feedback about its previous versions, according to Reuters. The new system functions more like a smartphone with a simplified layout and bigger touch targets, and can "seamlessly integrate" with Siri on the iPhone, Ford CTO Raj Nair told the publication.
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Ford will start rolling out Sync 3 in new cars and trucks in North America for model year 2016, with pricing similar to its current offerings. The new system will be available for all vehicles in North America by the end of 2016 for model year 2017.
TheStreet Ratings team rates FORD MOTOR CO as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:
"We rate FORD MOTOR CO (F) a BUY. This is driven by some important positives, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its attractive valuation levels, good cash flow from operations and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income."