NEW YORK (TheStreet) -- Nearly 30 years after Steve Jobs facetiously welcomed IBM (IBM) to the PC market and unveiled Apple's (AAPL) iconic 1984 ad, the once-frosty relationship between the two companies has thawed and is beginning to bear fruit. As Apple enters the enterprise market with the announcement of 10 new apps, born from its July partnership with IBM, BlackBerry (BBRY) and Microsoft (MSFT) better be paying attention.
The move by Apple and IBM is important as companies continue to need a variety of critical technology for their businesses. According to data released in July from American Express and CFO Research, senior finance executives believe business intelligence (33% of respondents), cloud computing (27%), mobile technology (25%) and data collection (23%) are among the "most critical needs for increased spending on IT."
In a July research note, Barclays analyst Ben Reitzes wrote that a combined IBM-Apple team could derail the efforts BlackBerry has made in enterprise.
"With the consumer market more competitive, Apple seems very well-positioned to attack the enterprise market where companies like BlackBerry are ceding ground and Samsung is having trouble gaining a foothold," Reitzes wrote in the note. "This deal could help Apple gain the critical support and distribution to tap into enterprise environments -- an opportunity that still seems nascent."