NEW YORK (TheStreet) -- They may not be the most popular toys this holiday season -- little boys are asking Santa for LEGO toys, while little girls want Frozen dolls -- but board games are still in demand.
Compared to 2013, Amazon's (AMZN) board games sales are up 30% year-to-date. Hasbro (HAS) , which produces games including both Monopoly and Scrabble, says revenues are up 2% in the third quarter of 2014 to $395.2 million.
Even with new and cooler toys being introduced year in and year out, old-fashioned board games are not going away, says Jim Silver, CEO of toy industry site TTPM. Monopoly and Scrabble, which have been around since the 1930s, remain prominently displayed in the games aisles of major toy retailers.
"These games are so special in that they are able to gather the whole family or a group of friends around one table, exchanging laughs and physically interacting with each other," says Silver. "The Sony (SNE) PlayStation, Microsoft (MSFT) Xbox and Apple (AAPL) iPad can't really give children and adults that same experience."
Aside from being gender neutral, board games are unique in that they offer the same level of enjoyment to both children and adults.
"My little girl loves playing with her doll but I could never have as much fun as she's having. With board games, we can compete and have fun at the same time," Silver said.
This year, Monopoly and Scrabble are introducing new features to keep people excited about the games.
Hasbro has launched the My Monopoly app, which allows players to customize property spaces, game tokens, Chance Cards and Community Chest Cards to include their favorite people, places and things. Using the app (or the My Monopoly site), users can gather photos, print them out on personalized game stickers and stick them onto the game pieces.