NEW YORK (TheStreet) -- Apple (AAPL) and IBM (IBM) have unveiled the first benefits of their working relationship together, announcing 10 new apps for enterprises that should help to boost Apple's position in the workplace.
Named IBM MobileFirst for iOS, the apps in areas such as travel, banking, insurance, government, retail and communications will bring IBM's data prowess to iPhone and iPad users in the workplace, as the bring-your-own-device trend continues to grow ever stronger.
Kathryn White, IBM vice president of marketing and head of sales for the Apple and IBM partnership, said this is an enormous moment for enterprise.
"It's opening up amazing opportunities," White said in an interview with TheStreet. "Marrying the apps with amazing back-end analytics is absolutely opening up different kinds of conversations. Organizations know they've underinvested in their employees, and oftentimes their customers have more capabilities than the employees do, so the intersection between mobility and analytics to change the way employees do their job is opening up all kinds of areas."
Bridget van Kralingen, senior vice president of IBM's global business services group, said in a news release:
"What we're delivering aims directly at the new quest of business-smart technologies that unlock new value at the intersection of big data and individual engagement. Our collaboration combines IBM's industry expertise and unmatched position in enterprise computing, with Apple's legendary user experience and excellence in product design to lift the performance of a new generation of business professionals."