NEW YORK (TheStreet) -- Amazon.com (AMZN) shares are down 0.3% to $305.78 in early market trading on Tuesday, the same day the company unveiled the new "Make An Offer" feature for its online retail website.
Users will now be able to negotiate prices with sellers in the online market with the feature appearing only on items in the site's Fine Art, Sport and Entertainment Collectibles and Coin markets.
Sellers will start with a base price for their items. Users will then be able to make a lower offer and negotiate a final price with the seller using this feature, with only items over $100 being eligible for negotiation. Over 150,000 items on the site currently have the option.
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TheStreet Ratings team rates AMAZON.COM INC as a Sell with a ratings score of D+. TheStreet Ratings Team has this to say about their recommendation:
"We rate AMAZON.COM INC (AMZN) a SELL. This is driven by a number of negative factors, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The company's weaknesses can be seen in multiple areas, such as its deteriorating net income, disappointing return on equity, generally disappointing historical performance in the stock itself, poor profit margins and feeble growth in its earnings per share."