NEW YORK ( TheStreet) -- McDonald's ( MCD) has unveiled to the world how it makes a Chicken McNugget, but the radical marketing campaign won't be nearly enough to halt steep sales declines in the U.S.
On Monday evening, McDonald's released its latest marketing video in an ongoing battle to silence critics of its food quality. The six-minute spot below takes viewers through the production process of the popular menu staple, from the slicing of dead, hanging birds all the way through the flash-frying process. A similar video was released earlier in the month showing how the McRib sandwich is produced.
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The release of the video conspicuously came on the heels of McDonald's U.S. sales sliding 4.6% in November, however. McDonald's U.S. has served up three straight quarters of falling traffic to its restaurants, and same-store sales have declined in each quarter of 2014.
With its revamped marketing approach falling on deaf ears, and U.S. sales plunging, TheStreet takes a look at three operational changes McDonald's should consider in 2015.
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