NEW YORK (TheStreet) -- Netflix (NFLX) customers should brace for longer late-night bouts of television binging. The online video streaming service wants to significantly increase its number of original series, building on the critical success of its shows Orange is the New Black and House of Cards.
Netflix would like to premiere about 20 original series per year, with a new original show launching every two-and-a-half weeks, said Ted Sarandos, the company's chief content officer, at the UBS Global Media and Communications conference on Monday.
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"We'd like to expand on our original programming even more than we are today," said Sarandos. Although not every new show will be designed with universal appeal for the company's 50.7 million subscribers, Sarandos said he'd like to see Netflix "getting into a regular drumbeat of originals."
Netflix already has a growing catalog of original series, including some lesser-known shows like Peaky Blinders, the story of a gang that fixed horse races in early 20th century England, and BoJack Horseman, a cartoon about a washed-up 90s sitcom star, who also happens to be an anthropomorphic horse.
The plan to unleash more original content is already underway. Netflix announced in September its plans to create its first original movie, a sequel to Ang Lee's Crouching Tiger, Hidden Dragon. More new series are in the pipeline, too. Marco Polo, a new Netflix original following the world-famous explorer along the Silk Road, is due for release on December 12. The series is expected to have broad international appeal, which makes sense given the company's rapid global expansion.
"Within five years we'd definitely love to see the product be completely global, and available to everyone in the world." said Sarandos.
Netflix already operates in more than 40 markets worldwide, and has expanded into European markets including France and Germany. While the expansion is still in its early stages, an RBS Capital Survey of internet users in France and Germany suggested 89% of French subscribers and 85% of German subscribers were satisfied with the service. But there will likely be some turnover--only 16% of French and 25% of German subs said they were "not at all likely" to cancel in the next 3 months.
While international markets have their own quirks, Sarandos said that in international markets Netflix benefits from hype over its original shows. "They really want the shows they've been hearing about that they can't get anywhere else," he said.
-- Written by Antonia Massa in New York
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This article is commentary by an independent contributor. At the time of publication, the author held no position in the stocks mentioned.