Conversant, the leader in personalized digital marketing, today released metrics highlighting online consumer shopping activity during the four-day stretch between Black Friday and Cyber Monday. The analysis uncovered key insights about the most critical shoppers and their increasingly complex cross-device shopping behaviors across PCs, smartphones and tablets. This data was gathered via Conversant's purchase visibility across more than 4,000 retailers, and the company's ability to see more than 73 billion online interactions per day. In addition, its advanced user-to-device, deterministic matching methodology enables Conversant to provide a more accurate assessment of how people use different digital devices for their shopping. "Through our scale and industry-leading cross-device matching capabilities, we offer our clients a ring-side view into consumer shopping habits during the holiday season," said Raju Malhotra, SVP of products at Conversant. "The results showed the growing impact of cross-device shopping and buying behaviors across all demographics." The Conversant analysis highlighted: CROSS-DEVICE BROWSING AND PURCHASE
- Four in ten shoppers now browse across multiple devices. 42% of consumers exhibited cross-device behavior by using multiple devices to shop (as opposed to exclusively on desktop).
- 1/3 of transactions are now made by mobile shoppers. 33% of all online purchases seen on Black Friday came from consumer shopping on mobile devices - smartphones and tablets.
- Online shopping activity was highest among individuals aged 35-39. This age group was also likely to shop on multiple devices, and 27% of purchases from this group came from mobile devices.
- Individuals aged 45-49 spent more per order than any other group. On average this group spent $147 per order, 8% higher than the average across all age groups. 21% of total purchases from this group came from mobile devices and the rest came from desktop.
- Smartphone web visits and purchases doubled. Across the vast Conversant footprint of thousands of retailers, smartphone site visits more than doubled in 2014 versus last year, accounting for 43% of total traffic this year, compared to 20% last year. Mobile's share of total purchases doubled year over year, representing 18% in 2014 compared to 9% in 2013.
- Tablet e-commerce traffic share declined. Site visits via tablets fell from 22% of total in 2013 to 17% in 2014.
- CyberWeekend days drive more transactions than average days. Total online purchases during CyberWeekend were 42% higher than online purchases during the week prior. Cyber Monday witnessed the highest amount of site traffic (6% more than Black Friday) as well as the most number of online transactions (2% more than Black Friday).
About ConversantConversant, Inc. (NASDAQ: CNVR) is the leader in personalized digital marketing. Conversant helps the world's biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world's largest affiliate marketing network - all fueled by a deep understanding of what motivates people to engage, connect and buy. For more information, please visit www.conversantmedia.com. Important Information for Investors and Stockholders This communication shall not constitute an offer to sell or the solicitation of an offer to buy any securities or a solicitation of any vote or approval, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offering of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended. This communication may be deemed to be solicitation material in respect of the proposed merger between Conversant, Inc. and a subsidiary of Alliance Data Systems Corporation. In connection with the proposed merger, Alliance Data has filed with the United States Securities and Exchange Commission (SEC) a registration statement on Form S-4 containing a proxy statement/prospectus. The registration statement has been declared effective by the SEC and the definitive proxy statement/prospectus is being delivered to stockholders of Conversant. SECURITY HOLDERS OF CONVERSANT ARE URGED TO READ THE DEFINITIVE PROXY STATEMENT/PROSPECTUS (INCLUDING ALL AMENDMENTS AND SUPPLEMENTS THERETO) AND OTHER DOCUMENTS RELATING TO THE MERGER THAT WILL BE FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED MERGER. Investors and security holders are able to obtain copies of the registration statement and proxy statement/prospectus and other documents filed by Alliance Data and Conversant, without charge, through the website maintained by the SEC at http://www.sec.gov. Copies of documents filed with the SEC by Alliance Data have been made available free of charge on Alliance Data's website at www.alliancedata.com. Copies of documents filed with the SEC by Conversant have been made available free of charge on Conversant's website at www.conversantmedia.com. Safe Harbor Statement/Forward-Looking Statements Certain information set forth in this communication, including financial estimates, projections about the industries and markets in which Alliance Data and Conversant operate, and statements as to the expected timing, completion and effects of the proposed merger between Alliance Data and Conversant, constitute forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements may use words such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "predict," "project," "would" and similar expressions as they relate to each company or their respective management teams. These estimates and statements are subject to risks and uncertainties that could cause actual results to differ materially from those expected in or suggested by such statements. Such estimates and statements include, but are not limited to, statements about the benefits of the merger, including future financial and operating results, the combined company's plans, objectives, expectations (financial or otherwise) and intentions, the estimated timetable for completing the transaction and other statements that are not historical facts. Such statements are based upon the current beliefs and expectations of the management of Alliance Data and/or Conversant and are subject to significant risks and uncertainties outside of our control.
Risks and uncertainties related to the proposed merger include, among others: the occurrence of any event, change or other circumstances that could give rise to the termination of the merger agreement; the risk that Conversant stockholders may not adopt the merger agreement; uncertainties as to the timing of the merger; competitive responses to the proposed merger; response by activist shareholders to the merger; risks that any of the closing conditions to the proposed merger may not be satisfied in a timely manner; unexpected costs, charges or expenses resulting from the merger; litigation relating to the merger; the outcome of pending litigation; risks related to the disruption of management time from ongoing business operations due to the proposed merger; failure to realize the benefits expected from the proposed merger; changes in general economic and/or industry-specific conditions; and the effect of the announcement of the proposed merger on the ability of Alliance Data and Conversant to retain customers and retain and hire key personnel and maintain relationships with their suppliers, and on their operating results and businesses generally. For further information regarding factors affecting future results of Alliance Data and Conversant, please refer to their respective Annual Reports filed on Form 10-K for the year ended December 31, 2013, Quarterly Reports on Form 10-Q for the quarters ended March 31, June 30 and September 30, 2014, and other documents filed by Alliance Data and Conversant with the SEC, which are available at the SEC's website http://www.sec.gov. Neither Alliance Data nor Conversant is under any obligation, and each expressly disclaim any obligation, to update, alter, or otherwise revise any forward-looking statements, whether written or oral, that may be made from time to time, whether as a result of new information, future events, or otherwise, except as required by law. Persons reading this announcement are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof.Participants in the Solicitation Alliance Data Systems Corporation and Conversant, Inc. and their respective directors and executive officers may be deemed to be participants in the solicitation of proxies from the holders of Conversant common stock in respect of the proposed transaction. Information about Alliance Data's directors and executive officers is set forth in the proxy statement for Alliance Data's 2014 Annual Meeting of Stockholders, which was filed with the SEC on April 21, 2014. Information about Conversant's directors and executive officers is set forth in the proxy statement for Conversant's 2014 Annual Meeting of Stockholders, which was filed with the SEC on March 28, 2014. Additional information regarding the participants in the proxy solicitation and a description of their direct and indirect interests, through securities holdings or otherwise, is contained in the proxy statement/prospectus and other relevant materials filed with the SEC regarding the proposed merger. Investors should read the joint proxy statement/prospectus carefully before making any voting or investment decisions. You may obtain free copies of these documents from Alliance Data or Conversant using the sources indicated above.