NEW YORK (TheStreet) -- What exactly is Viggle? Greg Consiglio, president and COO of Viggle (VGGL) , told TheStreet TV's Gregg Greenberg the $64 million market cap company is a rewards platform that gives its users points for watching TV shows and listening to music. Those points can later be redeemed for gifts, such as movies or gift cards.
The company recently teamed up with HGTV to offers its viewers reward points for watching its television shows. The most loyal viewers can earn bonus points, he said.
What about the cut-the-cord trend? According to Consiglio, that shift won't have much of an effect on Viggle. The company recognizes that streaming is becoming an important part of watching television and it still doles out reward points for consumers who chose this platform.
The same goes for those viewers that watch live TV or record them on their DVRs, he said. Despite the cord-cutting trend, Americans still watch an average of 36 hours of TV per week.
The company also plans to roll out a national television ad campaign this quarter, which he hopes will propel growth. User growth should get a boost between network partnerships, and organic and television marketing, he reasoned.
In 2014, the company spent a lot of money making acquisitions and integrating those acquisitions, Consiglio explained. Revenue growth continues to trend higher and the company expects to be cash-flow breakeven at some point next year, he concluded.
-- Written by Bret Kenwell