SAN DIEGO, CALIF. (TheStreet) -- What's taking so long for video to become a more significant part of Facebook's (FB) advertising business? Absolutely nothing -- at least according to Brian Boland, the social network's Vice President of Ad Products Marketing, who Wednesday defended the company's progress at the Business Insider Ignition Conference in New York, NY.
"I don't think it's taking long. I disagree with that," Boland said in response to the question, posed by interviewer and Business Insider Chief Correspondent Nicholas Carlson. "We're seeing people consume a ton of video; we're seeing businesses upload a lot of video."
In September, 800,000 small businesses uploaded 3 million videos on Facebook, Boland said, throwing out the statistic as proof that Facebook is not, as suggested, taking too long to make video a more integral part of the social network's business.
Even if Boland's response doesn't directly address the crux of the matter at hand -- how Facebook will make money from those video uploads -- it does suggest that the company is taking a long-term view of its video advertising initiatives, which investors had hoped would have been kicked into high gear with the broader March release of pricey premium video ads that auto-play in News Feed.
Boland's remarks suggest that, though Facebook is surely courting the big budgets of broadcast advertisers, the company seems equally interested in profiting from video content creators of all kinds. To that end, the social network, which already garners 1 billion video views each day, has recently been rumored to be wooing YouTube's top producers with the likely intention of juicing video views on the network and throwing pre- or post-roll ads against higher quality content.