NEW YORK (TheStreet) -- Though there have been hundreds of ads touting the latest in flat-screen televisions on sale, shiny new smartphones, smartwatches, fitness bands and even $99 Windows laptops battling for your holiday dollars, according to a new study, it's actually video games and consoles that children of all ages want to find under their Christmas trees, this year.
The latest Nielsen Games report found that kids (86%) and teens (70%) expressed what was termed "very strong interest" in owning at least one of the leading video game platforms in the next six months. That means Sony's (SNE) PlayStation 4, Microsoft's (MSFT) Xbox One and Nintendo's (NTDOY) Wii U could be the top electronic holiday gifts in 2014.
During the recent Black Friday shopping rush, Xbox One sales was the best-selling video console that day garnering a reported 53% of the day's total sales. Microsoft was offering special bundles of hardware and games for $399. Sony's PlayStation 4 sales were far behind with 31%.
Sony shares were off 0.20% to $21.92 and Microsoft shares were down 0.6% to $48.17 in mid-morning trading in New York.
It's not surprising that the Nielsen (NLSN) study found 9 out of 10 children aged 6-12 say they play video games on any console or device and 88% of teens aged 13-17 years old said they played games as well. But, Nielsen says 62% of the adults they spoke with, 18 years old and up, admit they play video games. Of the adults that don't, 42% said they were interested in trying.