NEW YORK (TheStreet) -- The San Francisco Giants will enter the 2015 Major League Baseball season as defending World Series Champions -- and that isn't necessarily bad news for fans who want to see them next year on the cheap.
The Giants have won the World Series in three of last five seasons: in 2010, 2012 and 2014. In 2011, ticket prices for home games on the secondary market dipped; in 2013, they increased significantly. Winning doesn't necessarily mean fans are willing to pay more to see the team on the secondary market.
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The average secondary market price for San Francisco Giants tickets at home during the 2010 season was $85.92. That year, the team went 92-70 and finished with first-place honors in the N.L. West. The Giants posted dominant postseason series victories over the Braves, Phillies and Rangers en route to their first championship since 1958, the year the franchise moved to the Bay Area.
In 2011, ticket prices dropped slightly on the secondary market, averaging at $78.60. That marked an 8.5% drop in year-over-year season average. The Giants finished in second place that year and failed to make the postseason, trailing the division champion Diamondbacks by eight games.
Decreasing secondary prices at AT&T (T) Park didn't stop the Giants from ascending back to the top of the standings in 2012, however. Following a forgettable 2011, the team would experience a $57.48 ticket average at home but went on to win 94 games and again cement an N.L. West title. The team would defeat the Reds, Cardinals and Tigers in succession during the playoffs and capture their seventh World Series championship in franchise history.
Unlike the 2011 season that saw ticket prices drop after a championship year, 2013 saw a significant boost in season average, jumping 58% from $57.48 to $90.83 on the secondary market. Despite big ticket prices in 2013, however, the team finished 10 games under .500 and failed to make the playoffs.
Under the leadership of Hunter Pence, Pablo Sandoval and lefty ace Madison Bumgarner, the 2014 Giants would lead a resurgence in the West and take their third World Series title in five years after beating the Royals in seven games. The team posted 88 wins and took a Wild Card spot after the Dodgers solidified first place in the N.L. West, adding even more allure to their long and harrowing run through the playoffs.
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If the 2015 season were to follow a similar pattern to the 2013 season, Giants tickets would be their most expensive at home in the last five years. Pending a big boost in secondary price, one could assume that the Giants season average at home in 2015 would be upwards of $97.28 -- that is if tickets experience a 58% year-over-year boost like they did from 2012-13.
Whatever the final number may be in the coming months, it is certainly likely that Giants tickets will experience a big increase in price on the secondary market.
With higher ticket prices comes added responsibility, and the Giants know that the dynasty they've created in the last five seasons will be one of the most talked about topics in all of baseball during the upcoming season. The pitching mastery of Bumgarner and a plethora of veterans are essential in the Giants' plan to defend their rising recognition.
As fans fill the seats at AT&T Park this season, they'll certainly have the ticket prices to back it up.
This article is commentary by an independent contributor. At the time of publication, the author held no position in the stocks mentioned.