SAN DIEGO, CALIF. (TheStreet) -- Mobile is the word of the day this Cyber Monday with spending by way of a smartphone or tablet up 39% over last year as of 3 P.M. Eastern, according to the latest data crunched by eBay's (EBAY) PayPal payments division.
The Cyber Monday figure reflects digital shopping purchase data from all Paypal transactions worldwide, a company spokesperson told TheStreet. The soon-to-be-independent payments company believes its data accurately reflects broader online shopping trends as it estimates that, when it comes to e-commerce, $1 in every $6 is processed by PayPal.
Meanwhile, IBM's (IBM) Digital Analytics Benchmark Hub found that, also as of 3 P.M., mobile sales had accounted for 21.3% of total online transactions in the U.S. on Cyber Monday, which is up nearly 30% over last year by the company's count. Thus far, overall Cyber Monday online sales in the U.S. are around 9% greater than they were last year during the same period, according to IBM.
The early results are, of course, not reflective of the entire online shopping day, and should Cyber Monday follow the pattern of Thanksgiving Day and Black Friday (as measured by PayPal), then the 4 P.M. Eastern hour will prove to be the highest traffic spending hour of the day.
Last week, digital analytics firm comScore (SCOR) predicted that Cyber Monday would repeat as the heaviest digital spending day in history with consumers spending upwards of $2.45 billion -- more than $2 billion on desktop and $450 million on mobile -- on the e-commerce holiday this year.