NEW YORK (TheStreet) -- Kohl's (KSS) was one of the few Black Friday weekend winners, according to a note from analysts at Deutsche Bank published on Monday. Shares are flat at $59.62 in pre-market trading today.
While some analysts estimate that Black Friday sales were down 11% overall across the retail sector this year, analysts at Deutsche Bank believe that the retailer was able to attract more customers this year with good deals on electronics.
"In our view, KSS came out on top with what we think were better traffic trends YOY, luring shoppers with compelling deals on electronics despite limited SKU count. Moreover, we believe KSS will benefit in 4Q from successfully signing up thousands of customers to its new loyalty program and we have adjusted our SSS estimate by 50 bps to 2.1%," said analysts at the firm.
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TheStreet Ratings team rates KOHL'S CORP as a Buy with a ratings score of B+. TheStreet Ratings Team has this to say about their recommendation:
"We rate KOHL'S CORP (KSS) a BUY. This is driven by a number of strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its reasonable valuation levels, largely solid financial position with reasonable debt levels by most measures, expanding profit margins, increase in stock price during the past year and notable return on equity. We feel these strengths outweigh the fact that the company has had somewhat weak growth in earnings per share."