But the department store retailer has several firsts in the mix this year designed to boost its sales -- including new pickup and same-day delivery programs, along with an eye toward more unique vendors shops in 2015.
Must Read: 10 Stocks George Soros Is Buying
"This is the first year we have been able to have this available in all of our stores, we tested it at the end of last year in one market, now we have it across the board," said Macy's chairman and CEO Terry Lundgren to TheStreet about its buy-online, pick-up-in-store program it refers to as "BOPS".
"What we are finding, if it's a garment item they want to try it on, just to make sure that the size fits them. This is fantastic because that reduces the likelihood of a product that doesn't work for the customer -- once customers come in the stores, they are often buying something else," added Lundgren.
It's also the first year Macy's has a same-day delivery service. "So far so good," said Lundgren on the performance of the service early on in the holiday shopping season.
"What we have found is that when a customer is saying they want to buy this particular item, if we know we have it in stock, we now have the capability of getting it to them the same day, so we aren't disappointing anybody. It's going quite well. I feel good about this," Lundgren remarked.