Sales on Black Friday in 2013 were 330% higher than the average shopping day during the year, according to data from global ecommerce company Borderfree (BRDR) via its platform of more than 150 U.S. ecommerce sites that sell to international consumers in more than 100 countries.
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"People overseas are very interested in getting a deal like anybody else, so there are a huge amount of deals for the international shopper over Cyber weekend," says Michael DeSimone, Borderfree's CEO.
Plus, DeSimone says this year's holiday shopping season is seeing the most marketing from U.S. retailers targeted at the global consumer, compared to previous years. In fact, retailers who marketed globally last year saw sales rise 50% to 100%, Borderfree data reveals.
Last year, U.S. retailers saw same-store Black Friday sales rise 279% in China, compared to Black Friday in 2012, 91% in South Korea and 78% in Israel, to name a few.
DeSimone says Middle Eastern countries such as Kuwait, United Arab Emirates and Saudi Arabia are also poised for sales growth this year.
But some of the world's biggest economies, such as Japan and China, are facing economic hurdles. Japan is experimenting with a bond stimulus program and China recently cut interest rates. Both efforts are attempts to boost economic growth.
"Japan was not as big of a percentage of sales for us as it once was and although I'm aware of the reports of slowdowns in China, I think the amount of growth happening there online completely outweighs the slowdown," DeSimone adds.
As for which U.S. retailers are poised to reap the benefits from international consumers, DeSimone highlights Macy's (M) , which he says is closely linked to Black Friday given its eponymous Thanksgiving Day parade and Neiman Marcus.
"All ecommerce is global and people can see the Web site and the deal, so Black Friday accelerated into a big deal internationally," DeSimone adds.
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-Written by Scott Gamm in New York.
At the time of publication, the author held no positions in any of the stocks mentioned.
This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
TheStreet Ratings team rates MACY'S INC as a Buy with a ratings score of A. TheStreet Ratings Team has this to say about their recommendation:
"We rate MACY'S INC (M) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, increase in net income, notable return on equity and expanding profit margins. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated."
You can view the full analysis from the report here: M Ratings Report