NEW YORK (TheStreet) -- Thanksgiving is like the Super Bowl for Boston Market. "It's a huge day for us," CEO George Michel told TheStreet TV's Gregg Greenberg. The company will serve over 1 million customers this Thursday.
Some of them will be dining in and some will be ordering pick-up, Michel explained. Menu prices will increase about 4% year-over-year due to higher input costs.
Boston Market is now "busier than we've ever been," he added, with same-store sales up 25% over the past three years.
Consumers have been migrating to Boston Market from burger chains, fast-food establishments and even fast-casual dining restaurants, he said. They are also opting for chicken, fish and turkey more than they have in the past.
It's good for consumers to know what they're eating, he added. The Food & Drug Administration will now require restaurants to post calorie counts on their menus.
That's fine for Boston Market, since Michel said that this information is not meant to be kept secret from customers. It's important for them to know what they're putting in their bodies, he said.
Currently Boston Market has 460 locations in the U.S., with another 12 to 15 planned for 2015. However, Michel also has his sights focused on international expansion, particularly in the Middle East.