TheStreet reporter Brian Sozzi visited a dozen key retailers on Thanksgiving, Black Friday and the weekend to assess their performance during one of the biggest shopping events of the year.
ISLIP, N.Y. (TheStreet) -- Shoppers in search of the hottest new smartphones and televisions on Black Friday and the following weekend were seen huddled in deep conversation with Best Buy (BBY) employees. Holiday results this year for the retailer may depend on investments made in employee training, especially when it comes to sales of complex tech gear.
"A lot more training [is] going on with our associates to really have the knowledge of this technology," said Best Buy store manager Scott Cerniglia in an interview with TheStreet at a Westbury, N.Y., location. Enhanced training of Best Buy's employees is vital in getting consumers to understand how smartphones interact with smart televisions and connected home products, he said.
That knowledge sharing is intended to bolster the chance of a sale as well as drive more sales of tech products that interact with one another.
At seven Best Buy stores in the New York area, visited 15 times from their openings at 5:00 p.m. on Thanksgiving Day through the Sunday following Black Friday, consumers were talking at length with Best Buy employees for up to 30 minutes in some cases.