TheStreet reporter Brian Sozzi is visiting a dozen key retailers on Thanksgiving and Black Friday to assess their performance during one of the biggest shopping events of the year.
Islip, NY (TheStreet) -- Shoppers were gobbling up more than just mouth-watering deals on pajamas and boots at Target's (TGT) Thanksgiving Day opening, the latest sign the big-box retailer is recovering from a data breach last holiday season that dented consumer confidence.
"Electronics are off to a strong start with top sellers including the [Apple (AAPL) ] iPads, Beats by Dre Solo headphones, and Nikon (NINOY) Coolpix," said a Target spokesperson in an emailed statement to TheStreet. "Housewares are also popular."
The spokesperson also said that online orders were strong, suggesting that shoppers have gotten over whatever hesitation they might have had giving their credit card information to the retailer.
Target's comments square with observations made in four visits to the company's stores in the New York area Thanksgiving night, from 7:00 p.m. to 12:00 a.m. on Thanksgiving. Red Target baskets were jam-packed with high-definition televisions and premium headphones from Apple's Beats by Dre, higher-margin items as opposed to the door-buster merchandise that big retailers advertise heavily in order to drive store traffic on Black Friday.
Further, consumers were heavily shopping the non-basic apparel sections, such as women's boots and the newly introduced Toms brand, which sells shirts, bags and glassware.