NEW YORK (MainStreet) — You scrimp and save, cutting coupons, spending hours looking for the cheapest price on everything. You meticulously track every penny you earn and spend. You turn down invite after invite, saying it just isn’t in the budget. And then one day, you stop.
Suddenly, you quit cooking at home and buy five takeout meals in a week. Online shopping becomes a routine and paying full price doesn’t seem so unreasonable anymore.
You might realize you’re hemorrhaging money, but knowing you’ve blown your budget just makes you resent having one in the first place.
It’s called frugal fatigue—when we get burnt out on budgets and financial goals, then respond by blowing our budgets with impulsive spending. It can happen to anyone, and when it does, it can be difficult to get back on track.
Folding to Outside Pressures
There is no singular reason why people become fatigued. Whether you’ll reach that level depends largely on how you handle life and money. For a few people, outside temptation is enough to push them into burnout.
“It is an advertiser's job to make us want something so much that we think we need it,” says Dan Meader, CEO and founder of the investment company Landmark Enterprises.
If you’re over-exposed to advertising, you can begin to resent your inability to buy the things you see on TV or in magazines. Being frugal doesn’t make you immune.