3 Stocks Pushing The Consumer Non-Durables Industry Downward

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

One out of the three major indices are trading up today with the Dow Jones Industrial Average ( ^DJI) trading down 14 points (-0.1%) at 17,796 as of Monday, Nov. 24, 2014, 1:00 PM ET. The NYSE advances/declines ratio sits at 1,731 issues advancing vs. 1,243 declining with 202 unchanged.

The Consumer Non-Durables industry currently sits up 0.4% versus the S&P 500, which is up 0.2%.

TheStreet would like to highlight 3 stocks pushing the industry lower today:

3. Fibria Celulose ( FBR) is one of the companies pushing the Consumer Non-Durables industry lower today. As of noon trading, Fibria Celulose is down $0.17 (-1.4%) to $12.07 on average volume. Thus far, 803,785 shares of Fibria Celulose exchanged hands as compared to its average daily volume of 1.5 million shares. The stock has ranged in price between $12.03-$12.32 after having opened the day at $12.08 as compared to the previous trading day's close of $12.24.

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Fibria Celulose S.A. is engaged in the production, sale, and export of short fiber pulp. The company primarily offers bleached eucalyptus kraft pulp used in the manufacture of toilet paper; uncoated and coated paper for printing and writing; and coated cardboard for packaging. Fibria Celulose has a market cap of $6.8 billion and is part of the consumer goods sector. Shares are up 4.8% year-to-date as of the close of trading on Friday. Currently there are 2 analysts that rate Fibria Celulose a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Fibria Celulose as a sell. The company's weaknesses can be seen in multiple areas, such as its generally disappointing historical performance in the stock itself, unimpressive growth in net income and weak operating cash flow. Get the full Fibria Celulose Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

2. As of noon trading, Ecolab ( ECL) is down $0.70 (-0.6%) to $113.86 on light volume. Thus far, 243,801 shares of Ecolab exchanged hands as compared to its average daily volume of 1.1 million shares. The stock has ranged in price between $113.55-$114.81 after having opened the day at $114.57 as compared to the previous trading day's close of $114.56.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

Ecolab Inc. provides water, hygiene, and energy technologies and services for customers worldwide. The company operates in four segments: Global Industrial, Global Institutional, Global Energy, and Other. Ecolab has a market cap of $34.1 billion and is part of the consumer goods sector. Shares are up 9.9% year-to-date as of the close of trading on Friday. Currently there are 12 analysts that rate Ecolab a buy, no analysts rate it a sell, and 3 rate it a hold.

TheStreet Ratings rates Ecolab as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, impressive record of earnings per share growth, good cash flow from operations, compelling growth in net income and largely solid financial position with reasonable debt levels by most measures. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook. Get the full Ecolab Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

1. As of noon trading, Kimberly-Clark ( KMB) is down $0.60 (-0.5%) to $113.01 on average volume. Thus far, 781,884 shares of Kimberly-Clark exchanged hands as compared to its average daily volume of 1.7 million shares. The stock has ranged in price between $112.71-$113.81 after having opened the day at $113.81 as compared to the previous trading day's close of $113.61.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

Kimberly-Clark Corporation, together with its subsidiaries, manufactures and markets personal care, consumer tissue, and health care products worldwide. It operates through four segments: Personal Care, Consumer Tissue, K-C Professional, and Health Care. Kimberly-Clark has a market cap of $42.0 billion and is part of the consumer goods sector. Shares are up 8.8% year-to-date as of the close of trading on Friday. Currently there is 1 analyst that rates Kimberly-Clark a buy, no analysts rate it a sell, and 9 rate it a hold.

TheStreet Ratings rates Kimberly-Clark as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, reasonable valuation levels, expanding profit margins and growth in earnings per share. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated. Get the full Kimberly-Clark Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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