NEW YORK (TheStreet) -- In a world of one-hit video wonders, JumpStart will stay relevant as long as there are children who need to learn their letters and numbers, CEO David Lord said Friday.
Lord explained to TheStreet TV's Jill Malandrino the company has continued to build better educational games. Parents need to feel that their children are getting value with the company's products since mobile and online platforms have a huge impact on what children watch. Online exposure helps spread the company's reach from local to global, Lord said, and 80% of the games are used on mobile.
Another way the company is trying to maintain its 20-year leadership status in learning-based games is its partnership with Dreamworks Animation (DWA) .
This is an incredible opportunity to take a powerful brand and apply it to learning, Lord said. JumpStart has the exclusive licensing rights to create learning-based games for Dreamworks' popular films including How to Train Your Dragon and the Penguins of Madagascar.
"We're trying to provide educational value that lasts for the long term. There's value to Mom and gameplay to kids," he concluded.
-- Written by Bret Kenwell