NEW YORK (TheStreet) -- Shares of Activision Blizzard (ATVI) are up 6.21% to $20.78 today after its wholly owned subsidiary, Activision Publishing, announced that Call of Duty: Advanced Warfare is the biggest entertainment launch of the year, besting not only all other video games, but also the biggest movies, music and books launched in 2014.
"Since Activision created the Call of Duty franchise in 2003, franchise revenues have exceeded $10 billion in sales worldwide, far exceeding box office receipts for such household movie franchises as Hunger Games, Transformers, Iron Man and Avengers, combined," CEO of Activision Blizzard Bobby Kotick said.
Activision also confirmed that Call of Duty: Advanced Warfare is the highest-selling digital launch in console history according to Xbox Live, PlayStation Network and internal Activision estimates.
Separately, TheStreet Ratings team rates ACTIVISION BLIZZARD INC as a Hold with a ratings score of C+. TheStreet Ratings Team has this to say about their recommendation:
"We rate ACTIVISION BLIZZARD INC (ATVI) a HOLD. The primary factors that have impacted our rating are mixed--some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its revenue growth, reasonable valuation levels and largely solid financial position with reasonable debt levels by most measures. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and weak operating cash flow."