New York (MainStreet) -- Is Uber about to enter the student loan business?

According to reporting by Gawker's Valleywag blog, the tech-driven rideshare company has very quietly started a program called Uber Scholar. Details are almost nonexistent and mostly limited to the company's own description of "a debt assistance program designed to help you manage and pay-off your student debt"; however, there does appear to be an enrollment form for drivers which promises to reach out with more information later. This program couldn't come at a better time for Uber, which has suffered from a string of scandals and bad press lately. Earlier in November, reporters caught the company pushing high interest, subprime auto loans on drivers.

Most recently, Uber found itself in hot water when Buzzfeed reported on incendiary comments made by Emil Michael, a senior vice president of business. Michael suggested launching a counterattack on reporters who have published damaging or embarrassing stories about the company, one that would look into "[their] personal lives, [their] families" in retaliation for negative coverage.
 

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