Technology innovator CSR plc (LSE: CSR; NASDAQ: CSRE) today announced the launch of its SiRFusion™ Software Development Kit (SDK) for Android application developers. The solution enables indoor positioning for Android developers looking to create next-generation apps. Developers can now leverage the SiRFusion library to rapidly integrate new location-based capabilities and services such as indoor location tagging and analytics for social networking applications, indoor navigation, lone worker efficiency and safety capabilities, as well as indoor asset tracking and targeted e-commerce services. Mobile applications with integrated SiRFusion™ can now deliver the ubiquity of outdoor navigation to indoor environments without costly surveys or infrastructure upgrades. SiRFusion combines real-time Wi-Fi signals, satellite positioning information, pedestrian dead reckoning, and the company's cloud-based CSR Positioning Center to calculate accurate indoor location. SiRFusion technology provides the accurate indoor position fixes needed to make continuous indoor navigation a part of everyday life. The system automatically crowd-sources a venue's indoor Wi-Fi signatures as consumers walk through the location, and it has also been architected to accommodate future proximity and location technologies such as Bluetooth® Smart beacons, Wi-Fi Round Trip Time (RTT), and Indoor Messaging System (IMES). "Offering indoor positioning accurate enough to be useful has been a challenge that the industry has been trying to solve for many years," said Anthony Murray, Senior Vice President, Business Group at CSR. "But with consumers coming to expect anytime-anywhere positioning wherever they are, our customers have continued to express a growing interest for highly accurate indoor positioning without the need for additional infrastructure. With our SiRFusion Software Development Kit, we have, for the first time, made indoor location a reality for developers who want to deliver innovative location-based products and services without proprietary infrastructure." SiRFusion for Android can be integrated into any app running on Android version 4.4 or later. The SDK will be available for download from www.csr.com in Q1 2015, and will include the SiRFusion™ library, API descriptions, and a Developer's Guide. CSR will demonstrate SiRFusion for Android at the Location and Context World conference from December 2-3, 2014 at the JW Marriott in San Francisco, and at Consumer Electronics Show (CES) in Las Vegas from January 6-9, 2015. To schedule a private briefing and demo at either event please contact SiRFusion@csr.com. About CSR At CSR we push every boundary™ to solve challenges and deliver innovations that help customers differentiate and win in the fast-evolving consumer electronics market. Our technologists are improving people's lifestyles and unlocking the true potential of seamless connectivity and the Internet of Things by developing and integrating silicon, software and services for customers in Voice & Music, Connectivity and Bluetooth® Smart, Automotive Infotainment, Document Imaging and Location. For more information, visit www.csr.com, our blog, YouTube, Facebook or Twitter. For more information on aptX®, the audio codec that has revolutionized the wireless listening experience, visit www.aptx.com CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute 'forward looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to the CSR SiRFusion™ location platform, and its performance characteristics in consumer electronic products, and other future events and its potential effects on CSR. These forward-looking statements can be identified by words such as 'will,' 'can deliver,' offers', 'allows', 'to enhance,' 'enables,' 'designed to' and other similar expressions regarding the performance characteristics of the CSR SiRFusion™ location platform, and its performance characteristics in consumer electronics products, and its potential effects on CSR. Any future release of the CSR SiRFusion™ location platform or consumer electronics products containing such technology, related products or modifications to such products' capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR's business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR's periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC's web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law. Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR.
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