NEW YORK ( TheStreet) -- Online sales from "big box" retailers such as Best Buy ( BBY) and Target ( TGT) continue to surge, and it's not just because of the ongoing price wars with Internet giant Amazon ( AMZN) .
The retailers are also gaining ground because they've learned to integrate the online shopping experience for consumers who still want to visit an actual store.
So far this year, Best Buy's online sales have risen 24.3%, almost two times the rate achieved at this point in 2013.
In an email to TheStreet in September, a Best Buy spokesman pointed to its new capability to ship merchandise from all 1,400 U.S. stores, essentially connecting the virtual world with the physical store. The result: fewer out of stock messages on the Web site that previously had sent customers fleeing to Amazon's homepage.
He added that Best Buy has also improved its checkout process to make it more seamless, channeling Amazon's seemingly intuitive user experience. Best Buy also has a price match guarantee program that includes merchandise found on Amazon.