After debuting her first single from the record, "Shake It Off", in August, the 24-year-old pop singer has made the rounds on national talk shows, been the cover model for major magazines and even taken the gratuitous title of unofficial ambassador of New York City. She also made business news headlines by removing her catalog from streaming service Spotify. Not too shabby for a girl who grew up in the neighboring state of Pennsylvania.
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With millions of hits on Google's (GOOG) YouTube, plus more album plays and dollars to follow in the coming months, Swift is scheduled to embark on her massive six-month-long 1989 World Tour in early May, beginning with two dates at the Tokyo Dome in Japan. She'll start her first North American leg of the tour just two weeks later at CenturyLink Center in Louisiana on May 20, then launch a rigorous touring cycle that will have her play 63 dates across the U.S. and Canada until Oct. 31, when she wraps at Raymond James (RJF) Stadium in Tampa.
Though nearly six months still await before Swift hits the road, ticket prices on the secondary market are considerably high. The average secondary market price for Taylor Swift tickets on TiqIQ across her six-month tour in North America is currently $263.51. This trumps her ticket average across the North American leg of her Red Tour in 2013, which had a secondary market average of $170.15, or 34.4% below the 1989 Tour. The secondary market for Swift's tickets -- or resales by people who have already bought tickets and are unloading them -- are an indication of her overall popularity.
Swift has been such a cultural force surround the release of her latest record, there's been relatively little backlash over the removal of her albums from Spotify. As her album sold 1.28 million copies in its first week, it's highly unlikely that record number for a 2014 album came from a lack of free streaming options. There's clearly a large market for Swift's music and that demand has translated over to ticket sales.
Swift will make several tour stops that will see exorbitant secondary market prices beginning in May, but her three most expensive shows will be played at MetLife (MET) Stadium in New Jersey on July 10 and the Staples (SPLS) Center in Los Angeles, where she will play consecutive top-priced shows on Aug. 25 and 26.
Her mid-July stop at MetLife Stadium currently has a secondary market average of $422.69, 60.4% above the tour average, and get-in price starts at $94. That may go down, though, as demand was so high a second stadium show was added.
Her two stops at the Staples Center have reached similar heights on the secondary market, with her Aug. 25 date currently listed at $403.78 and Aug. 26 at a $364.45 average. The get-in price for both Staples Center shows starts at $99.