Dow Jones (DJIA) Today: Coca-Cola (KO) Leads The Day Higher, Verizon Communications (VZ) Lags

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

The Dow Jones Industrial Average ( ^DJI) is trading down 30.0 points (-0.2%) at 17,657 as of Wednesday, Nov 19, 2014, 9:36 a.m. ET. During this time, 13.6 million shares of the 30 Dow components have changed hands vs. an average daily trading volume of 329.7 million. The NYSE advances/declines ratio sits at 737 issues advancing vs. 1,964 declining with 242 unchanged.
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The Dow component leading the way higher looks to be Coca-Cola (NYSE: KO), which is sporting a 60-cent gain (+1.4%) bringing the stock to $44.13. Volume for Coca-Cola currently sits at 1.5 million shares traded vs. an average daily trading volume of 17 million shares.

Coca-Cola has a market cap of $187.99 billion and is part of the consumer goods sector and food & beverage industry. Shares are up 5.4% year-to-date as of Tuesday's close. The stock's dividend yield sits at 2.8%.

The Coca-Cola Company, a beverage company, manufactures and distributes coke, diet coke, and other soft drinks worldwide. The company primarily offers nonalcoholic beverages, including sparkling beverages and still beverages.

TheStreet Ratings rates Coca-Cola as a buy. The company's strengths can be seen in multiple areas, such as its expanding profit margins, reasonable valuation levels, increase in stock price during the past year and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

Holding back the Dow today is Verizon Communications (NYSE: VZ), which is lagging the broader Dow index with a 67-cent decline (-1.3%) bringing the stock to $50.55. This single loss is lowering the Dow Jones Industrial Average by 5.07 points or roughly accounting for 16.9% of the Dow's overall loss. Volume for Verizon Communications currently sits at 938,065 shares traded vs. an average daily trading volume of 13.8 million shares.

Verizon Communications has a market cap of $213.3 billion and is part of the technology sector and telecommunications industry. Shares are up 4.2% year-to-date as of Tuesday's close. The stock's dividend yield sits at 4.3%.

Verizon Communications Inc. provides communications, information, and entertainment products and services to consumers, businesses, and governmental agencies worldwide.

TheStreet Ratings rates Verizon Communications as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, compelling growth in net income, expanding profit margins and growth in earnings per share. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

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