NEW YORK (TheStreet) -- The holidays, and in particular, the fourth quarter are like the "Super Bowl" for Shutterfly (SFLY - Get Report) , according to CEO Jeff Housenbold

The company generates 52% of its annual revenue in the fourth quarter, making the stock a popular seasonal play among hedge funds. Currently the stock is down 15% on the year, but Housenbold says he's only focused on execution. 

The company will have record free-cash flow, revenues and EBITDA this year, he explained. Shutterfly's new products are helping to boost revenues -- with home decor sales up over 70% year-over-year -- as is its recent acquisition of GrooveBook. 

GrooveBook, made popular by the TV show "Shark Tank," was acquired by Shutterfly for $14.4 million. The deal is helping Shutterfly boost its mobile presence, which makes up 12% of current revenues, up from 6% in the prior year. 

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Shutterfly SFLY data by YCharts

The acquisition not only helps expand Shutterfly's mobile footprint, but also aids in attracting a younger demographic, he said. It's part of the company's effort to "double down" on mobile. 

As long as the company continues to focus on customer satisfaction, building a great franchise, and delivering on top and bottom line growth, Shutterfly will have "options" in the future, Housenbold said in regards to being a potential acquisition target

Today, the company controls 65% of the online photo market, up from just 6% ten years ago. Furthermore, the online photo market represents just 10% of the $35 billion addressable market, giving Shutterfly a long runway, he reasoned.

-- Written by Bret Kenwell

Follow @BretKenwell