NEW YORK (TheStreet) –– Uber CEO Travis Kalanick unleashed a tweetstorm in response to the considerable outrage lodged against his company following the revelation that one of its top executive, Senior Vice President Emil Michael, suggested the ride-sharing provider ought to spend $1 million looking into the personal lives of journalists and others who oppose it.
In a story from Buzzfeed, Michael suggested that it was fair game for the San Francisco-based Uber to use its considerable financial resources to try to thwart its critics by using the company's treasure trove of data in its fight. At a dinner, Michael outlined a plan to spend the money hiring four top opposition researchers and four journalists, helping it in a war with the media. "Nobody would know it was us," Michael was quoted as saying, stating that the hiring could not be traced back to Uber.
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The comments came after PandoDaily editor-in-chief Sarah Lacy detailed Uber's apparent working relationship with a French escort service.
Michael has since apologized for the story, trying to apologize to Lacy via Twitter as well as calling her personal cell phone.
@sarahcuda I would like to apologize to you directly. My comments were wrong and I deeply regret them.— Emil Michael (@emilmichael) November 18, 2014
@sarahcuda Neither me nor my company would ever engage in such activities. Again, I apologize.