NEW YORK (TheStreet) –– IBM (IBM) is trying to reinvent work e-mail, using its analytics and data prowess to give employees a new way to converse more efficiently at work, and by extension, targeting Google (GOOGL) and Microsoft considerable hold on the (MSFT) market.
Unveiling a new suite of offerings called Verse, IBM is attempting to focus on design innovation, having spent $100 million on this initiative, bringing together its cloud and analytics as well as social and security platforms. The scope is certainly broad: email, meetings, calendars, instant messages, video chats, file sharing in one piece of software. IBM also noted that Verse is the first messaging system to feature 'faceted search,' which allows users to retrieve a specific piece of information from every facet of content inside their inbox.
It's estimated that 108 billion work emails are sent each day with employees checking their inbox 36 times an hour, something IBM hopes to cut down on with Verse.
The software, which is available in beta today, will be rolled out in the first quarter of 2015 as a freemium version available on both desktop as well as an app on iOS and Android. IBM seeks to take a larger share of the $4.7 billion market for enterprise email, as forecast by IDC. IBM, which already has Lotus Notes, is one of the main players in this space, one that has traditionally been dominated by Microsoft's Outlook. Google has attempted to make inroads with Gmail for business, offering its office suite for the enterprise.