NEW YORK (TheStreet) -- Shares of Hasbro Inc (HAS) are up 4.65% to $56 after its negotiations with DreamWorks Animation SKG (DWA) to explore a potential merger fell through, the Wall Street Journal reported late Friday.
Hasbro analysts were skeptical about the merger, and said buying the studio would represent an expensive expansion into the entertainment business, the Journal added.
The early stage talks to create a combined family entertainment company that would be called DreamWorks-Hasbro were hampered by issues regarding the structure of the combined company, Reuters reports.
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Pawtucket, RI-based Hasbro is a children's toy products company with a range of brands and entertainment properties such as Transformers, My Little Pony and Monopoly.
Shares of DreamWorks are down 14.91% to $22.14 today.
Separately, TheStreet Ratings team rates HASBRO INC as a Buy with a ratings score of A+. TheStreet Ratings Team has this to say about their recommendation:
"We rate HASBRO INC (HAS) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its revenue growth, compelling growth in net income, good cash flow from operations, notable return on equity and impressive record of earnings per share growth. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated."