SAN DIEGO, CALIF. (TheStreet) -- If power and influence can be measured in tweets and social capital, then Kim Kardashian was rewarded handsomely for her "Break The Internet" campaign, despite reportedly going unpaid.
The reality television personality who posed completely nude for the most recent issue of Paper magazine, earned herself 578,000 mentions on Twitter (TWTR) in the two days following her full posterior and frontal reveals, according to data provided to TheStreet by social media platform Spredfast.
Kim also bumped her Twitter mentions per day average by a factor of 28, according to Spredfast, which measured Twitter data between 8 p.m. CST on Nov. 11 and 11:30 a.m. CST on Nov. 14. The hashtag "#BreakTheInternet" also netted more than 360,000 mentions on Twitter, and Kim's Instagram butt shot accrued more than 833,000 likes.
With her social media coup, Kim not only brought new meaning to the idea that all exposure is good exposure, but also padded her resume of famous-for-being-famous achievements with the most notable yet: upping the ante on the social media stunt.
What's more, the moment, which will no doubt be studied by anthropologists, is perhaps a watershed moment in pop culture. At the very least, Break the Internet, as a type of marketing campaign, has already become a social media benchmark by which all others will be measured against, Altimeter Group Principal Analyst Brian Solis told TheStreet.