NEW YORK ( TheStreet) - Consumers are taking several different routes to get to the Internet these days, according to comScore ( SCOR) CEO Serge Matta. Internet use is becoming much more "fragmented," he says.
Five years ago, almost all Internet activity was accessed through the PC, he explained. Today, consumers are still using the PC, but smartphones, tablets and even TVs have become a much more common device for web browsing.
Matta would know, since comScore is a digital media analytics firm that analyzes its customers' data results from Internet traffic. The success of its research helped comScore beat Wall Street's earnings estimates on Oct. 28, propelling its stock to a new 52-week high.
Social media has helped fuel the migration to mobile devices and away from the PC, he said. And as the holidays quickly approach, e-commerce is expected to see a decent jump in traffic.Mobile-commerce growth continues to be strong, particularly for holiday shopping, Matta said. But it's not because of Apple's ( AAPL) Apple Pay or other digital payment methods. It's because the platform is simple and convenient.
comScore is one of five executive interviews TheStreet videotaped at the recent Techonomy conference in Half Moon Bay, Calif. Below are four others that are included in this series:
- Future Tech: EMC Executive Addresses Disruptive Technology
- Future Tech: Berkeley Biolabs CEO on Biotech Investments Not to Miss
- Future Tech: Cortex Composites CEO on Low-Tech Success
- Future Tech: Autodesk CEO on Printing Your Organs in 3D
-- Written by Bret Kenwell