NEW YORK (TheStreet) - Which country has the best brand image in the world? For the past five years, it's been the U.S. -- until this year. A central European economic power known for Oktoberfest, bratwurst and legendary cars like BMW, Mercedes and Porsche has taken the top spot.
Germany has the best national image in the world, according to the Anholt-GfK Nation Brands Index, knocking the U.S. down a spot. The U.S. had been No. 1 in the rankings since 2009. Notably, none of the other countries in the top ten changed positions from 2013.
The index, which measures perceptions of 50 countries, is based on a survey of more than 20,000 people across 20 countries. The survey questions respondents on 23 different attributes across six categories: exports, governance, culture, people, tourism and immigration/investment. Anholt-GfK conducted the survey this past July.
Germany dethroned the U.S. by winning of the FIFA World Cup this year and by having a "perceived leadership in Europe through a robust economy and steady political stewardship," said Simon Anholt, an independent policy advisor and leading authority on national image and identity, in a release.
The U.S., on the other hand, fell to the No. 2 spot, primarily because of its role in global peace and security, in which it ranked No. 19 out of the 50 nations in the survey. However, it is still seen as top ranking in creativity, contemporary culture, and educational institutions, the report said.
"In a year of various international confrontations, the United States has lost significant ground where tension has been felt the most acutely," said Xiaoyan Zhao, a senior vice president at GfK and the director of the index.
Click through to see which countries have the best brand image.
2014 Rank: 10
2013 Rank: 10