SAN FRANCISCO ( TheStreet) – Apple (AAPL) set a new record Thursday, as its market cap and shares touched on an all-time high. BlackBerry (BBRY) also posted gains - once again - and Berkshire Hathaway (BRK.A) edged higher after snapping up Procter & Gamble's (PG) battery maker Duracell.
Apple rose 1.4% to close at $112.82, pushing the iconic computer maker to a new market cap of $661.67 billion. The previous market cap record for Apple was in Sept.2012, when it carried a value of nearly $658 billion, according to an International Business Times report.
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The Cupertino, Calif.-based Apple received a number of analyst upgrades this week, including one from Bernstein on Thursday morning. The investment banking firm upped the price target to $120 from $110. Another firm, UBS, also increased its Apple target to $125 from $115.
In the case of Bernstein, the firm cited expectations that Apple Pay will increase the company's full-year 2015 profit margins. UBS, on the other hand, pointed to Apple's presence in China, where it holds an enviable 84% retention rate among users, according to Bloomberg.
BlackBerry surged 7% to end the day at $12.06, continuing its recent tear over the past four weeks, which has seen the Canadian smartphone maker gain 33% from its close on Oct. 13 when it closed at $9.06.