NEW YORK ( TheStreet) -- Talking about short selling is risky when the overall market is probing at a higher level. In the past few days, U.S. stock indexes continue to refresh at record highs. We have had this rally since mid-October, after a huge panic sell-off. Now, all the major indexes have not only repaired the damage, but they have all risen above the previous high point.
So, why go short when the market is bullish? Well, not all stocks are receiving the same treatment from buyers. Some stocks continued to suffer selling pressure, because they are relatively weak compared to the market.
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The entire solar energy sector is under huge pressure lately. First Solar (FSLR) is a brand name in its sector, yet it is the weakest performing stock compared to its peers. In its third quarter report, the Arizona-based solar panel company posted earnings of 87 cents per share, soundly beating Wall Street's estimates of 64 cents. But its revenue missed the mark. First Solar reported revenue of $889 million, down nearly 30% year over year and below Wall Street's expectations of $1.06 billion.
After releasing its earnings report, First Solar plunged and tested its major support area of $50.
If you look at the weekly stock chart below for First Solar, you will see the company is now trading below its uptrend line from the mid-2012 period. During that time, First Solar tested its $70 resistance area three times but failed to push-through. Then in October, when the markets were in a state of panic, First Solar suffered a serious sell-off. Its shares fell to the $63 range. It attempted to recover, but its disappointing earnings again punished the stock.
Looking forward, if the stock continues to hold below $50, we are going to see a new lower range for the stock.
Suggested short entry: Around $48.30. Stop: $51.30 Target: $38.
First Solar closed at $47.56 on Thursday, down 4.1%.
People receive various travel tips from this online travel review site called TripAdvisor (TRIP) . Travel guides and advice are mostly uploaded by other travelers and it's one of those important Websites to visit when making vacation plans.
And although it's a useful site if you like to travel, it's a different matter if you're considering it for an investment. One reason is because investors are expecting more from the company. TripAdvisor has had a spotty record when it comes to delivering quarterly results that Wall Street is expecting. This has been going on since 2014.
Why are mixed quarterly results and unsteady growth a problem? For starters, investors value a company based on its ability to grow revenue at the same, or greater rate, than in previous years, as well as earn profits. TripAdvisor's past earnings performance has made things difficult.
If you take a look at the stock chart below, TripAdvisor twice failed to break through the $110 mark, considered a Double Top. These declines have turned into a norm for the company. The panic sell-off during the October period accelerated TripAdvisor's plunging stock and it never managed to recover the losses.
To make things worse, the company reported sluggish earnings in the third quarter. If TripAdvisor continues on this path of lower highs and lower lows, we should see a lower price support area than $70 a share.
Suggested Short entry: $69.40 Stop: $73.70 Target: $59.60
TripAdvisor closed at $69.02 on Thursday, down 1.9%.
These two short ideas are mainly based on the Technical Analysis of the stock charts and developed with the weekly timeframe. The expected lifetime of these two short ideas is about three to six weeks, if trade setups are resolved perfectly.
If you have a long position in these two stocks, be careful. Keep in mind, the key to being profitable is to be on the right side of the trade, plus good timing.
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At the time of publication, the author held short positions in TRIP and FSLR.
This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
TheStreet Ratings team rates FIRST SOLAR INC as a Hold with a ratings score of C+. TheStreet Ratings Team has this to say about their recommendation:
"We rate FIRST SOLAR INC (FSLR) a HOLD. The primary factors that have impacted our rating are mixed ? some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures and reasonable valuation levels. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and poor profit margins."
You can view the full analysis from the report here: FSLR Ratings Report