NEW YORK (TheStreet) -- J.C. Penney (JCP) shares are down 0.9% to $7.69 in after-hours trading on Wednesday after the retail company reported mixed third quarter earnings results after the closing bell today.

J.C. Penney generated $2.76 billion in revenue during the quarter, short of both the $2.8 billion it reported during the same period last year and the $2.82 billion analysts were expecting this year.

The company reported a net loss of $188 million during the quarter which translated to an adjusted loss of 77 cents per diluted share. Analysts on average were expecting the company to report a loss of 83 cents per diluted share.

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TheStreet Ratings team rates PENNEY (J C) CO as a Sell with a ratings score of D. TheStreet Ratings Team has this to say about their recommendation:

"We rate PENNEY (J C) CO (JCP) a SELL. This is driven by some concerns, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The company's weaknesses can be seen in multiple areas, such as its generally high debt management risk and generally disappointing historical performance in the stock itself."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

JCP Chart JCP data by YCharts

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