Updated from 2:44 p.m. to include comments from CEO Dick Costolo in the fourth paragraph.
SAN FRANCISCO (TheStreet) -- Twitter (TWTR) announced Wednesday plans to provide its 284 million active users with a way to take, edit, and share video in real time directly through its application. The hosted video offering, distinct from 6-second video app Vine, will arrive in the first half of 2015, Twitter Vice President of Product Management Christian Oestlien said.
"We also want to give [users] as many tools as possible to create and, or share great content themselves," Oestlien said Wednesday during Twitter's first-ever analyst day in San Francisco, Calif. "Imagine the power and impact of Twitter on world events and personal experiences as they unfold in real time on our platform through video."
The coming-next-year video offering ties into Twitter's desire to make the platform a more media-rich environment and follows past releases such as the ability to upload multiple photos and tag Twitter accounts in photos. Currently, Twitter users can only share video on the social network by way of third-party applications or Twitter's looping video app Vine. The native service will allow people to capture and share video from inside the Twitter app for the first time.
"We believe that during events, during any sort of local events, national events, global events, the opportunities for people, participants, and those watching the event to be live tweeting those things and broadcasting to the world what they're seeing is a massive use case," Costolo said in response to a question as to why people will chose to upload and share video on Twitter versus competitors, such as Instagram and Facebook (FB) .