NEW YORK (TheStreet) -- BlackBerry (BBRY) shares are up 2.8% to $11.31 on Wednesday ahead of the mobile phone company's San Francisco event on Thursday where it is expected to map out its business strategy for investors and the public.
The company will outline its strategy for tie-ups with carriers and service providers that will be co-marketing the BlackBerry Enterprise platform, BES 12, according to Reuters.
Much of the Canada-based company's future success is expected to be tied to the success of the BES 12 platform which will allow large business to secure mobile devices that include not only Blackberry, but rivals as well, on the companies' own Internal networks. BlackBerry says that it has 3.4 million provisional clients ready to potentially sign up for the service next year.
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TheStreet Ratings team rates BLACKBERRY LTD as a Sell with a ratings score of D. TheStreet Ratings Team has this to say about their recommendation:
"We rate BLACKBERRY LTD (BBRY) a SELL. This is driven by a number of negative factors, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. Among the areas we feel are negative, one of the most important has been an overall disappointing return on equity."