NEW YORK (TheStreet) -- Shares of Apple Inc (AAPL) are rising, higher by 0.53% to $110.28 in early market trading Wednesday, after analysts at UBS raised its price target to $125 from $115 based on its evidence lab study results.
UBS analysts said the survey results showed that Apple's brand, and its faster and more efficient processing performance, outweighed its higher price and users who prefer Android when making a decision on a smartphone.
The firm added that this helps the iPhone maker retain its customers, with a retention rate in China of more than 80%, which is twice as any other smartphone vendors.
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Separately, TheStreet Ratings team rates APPLE INC as a Buy with a ratings score of A+. TheStreet Ratings Team has this to say about their recommendation:
"We rate APPLE INC (AAPL) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its solid stock price performance, growth in earnings per share, revenue growth, notable return on equity and expanding profit margins. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results."
Highlights from the analysis by TheStreet Ratings Team goes as follows: