NEW YORK (TheStreet) -- Shares of Amazon.com Inc. (AMZN) are up 1.62% to $310.05 today after the company announced the lineup for its first pilot season which is scheduled to debut early in 2015 exclusively streaming on Amazon Instant Video in the U.S., U.K. and Germany.
There will be a wide-range of genres in this latest slate of pilots, from a close-up look at a family torn apart by the start of the Civil War and an adaptation of Phillip K. Dick's alternate history of the U.S. post-World War II, to a satire of new age yoga culture in west Los Angeles and the story of a supermodel fresh out of rehab, the company said.
The pilot season includes four comedies, two of which are half-hour shows, two dramas and a New Yorker docu-series.
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In 2011, Amazon.com rolled out its streaming TV and movie service for its prime customers, taking a direct shot at rival Netflix Inc. (NFLX) , Reuters reported.
Separately, TheStreet Ratings team rates AMAZON.COM INC as a Sell with a ratings score of D+. TheStreet Ratings Team has this to say about their recommendation:
"We rate AMAZON.COM INC (AMZN) a SELL. This is driven by several weaknesses, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The company's weaknesses can be seen in multiple areas, such as its deteriorating net income, disappointing return on equity, generally disappointing historical performance in the stock itself, poor profit margins and feeble growth in its earnings per share."