Under the terms of the agreement, China Finance Online will integrate Great Wall Securities' backend systems with China Finance Online's web-based trading platform known as "Securities Master" or "Zhengquantong."
The integration will allow customers to open online accounts and to trade in real time. Great Wall Securities will also be able to give new users multiple financial advisory services from the Securities Master platform.
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"We are happy to announce this new partnership at this encouraging moment where the well-anticipated Shanghai-Hong Kong Stock Connect will soon be launched," said China Finance Online Chairman and CEO Zhiwei Zhao in a statement. "With Chinese government's accelerated opening of capital markets, our company will take advantage of waves of regulatory change and keep standing at the forefront of financial innovations."
Separately, TheStreet Ratings team rates CHINA FINANCE ONLINE CO -ADR as a "sell" with a ratings score of D+. TheStreet Ratings Team has this to say about their recommendation:
"We rate CHINA FINANCE ONLINE CO -ADR (JRJC) a SELL. This is driven by a few notable weaknesses, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The area that we feel has been the company's primary weakness has been its disappointing return on equity."