Shares of Alibaba Group Holding Ltd rose by as much as 2% during regular trading hours todayAlibaba Group Holding Ltd ( BABA) has been heating up Wall Street since before its initial public offering, but most of the commentary focuses on its ecommerce assets. However, CEO Jack Ma has said they have designs on investing in entertainment, and analysts at Deutsche Bank have provided analysis on Alibaba’s entertainment investments thus far. Sign up for our free daily newsletter Alibaba in content production Ma said recently when he spoke at the WSJ.D Live conference that Alibaba will become the world’s largest entertainment company. The Chinese online retailer’s current investments in the entertainment industry can be lumped into four major categories: content production, distribution, sports and finance. In their report dated Nov. 7, 2014, analysts Alan Hellawell III, Vivian Hao and Ross Sandler said they expect ChinaVision to become one of Alibaba’s big content production platforms going forward. As of early this year, Alibaba had about a 60% stake in the Chinese content production company, which was later renamed Alibaba Pictures. Alibaba in content distribution Alibaba Group also has its hands in content distribution, as the Chinese ecommerce giant announced that it had struck an agreement with Wasu Group for a strategic cooperation. Wasu Group’s biggest business is digital media broadcasting and distribution. The company said its cable TV network covers over 20 million people. In May, Alibaba also bought a 16.5% stake in Chinese online video platform Youku. Together with the deal with Wasu Group, the Deutsche Bank team believes Alibaba will be able to build a strong entertainment ecosystem by leveraging its capability to distribute content.