The most popular car colors on the road - and the perceived problemsWhite - 23%
We can't see you in a snow storm!Black - 21%
We hope you don't drive at night.Silver - 18% and Gray - 14%
Try not to drive when it's raining or foggy.Red - 8%
You're gonna get pulled over.Blue - 6%
You're in luck! No known “conspicuity” issues.Brown/beige - 6%
You're driving cautiously anyway, we can tell.Green - 1%
You're going to blend in with those trees!Yellow/gold - 1%
Don't drive in New England in autumn.Other colors - 2%Car color source: DuPont, “Global Color Popularity 2012,” North American results.
"If car color has any effect, it's probably smaller than that," he says.If car color did have an effect on crashes (and therefore insurance claims), car insurance companies would be all over it. But Karl Brauer, senior analyst for Irvine, Calif.-based KBB.com, says, "There is not enough real world evidence to justify insurance companies modifying rates based on color alone," he says. While people often point out that a white car on a frozen tundra would be barely visible, any color car could be more risky in settings where its hue blends in with surroundings, Brauer says. "But we thankfully live in a very colorful world," he observes. "The idea a specific single vehicle color would have a disproportionately higher tendency to blend in more often is pretty much implausible,” Brauer says. Background colors behind cars are constantly changing. “You have gray streets, brown hillsides, snow-covered mountain roads and lush green trees.”
Lack of evidenceIn a 2004 white paper titled "Car Color and Safety," the AAA Foundation for Traffic Safety noted the glaring lack of studies "directly addressing the relationship between car color (conspicuity) and crashes among passenger vehicles." The white paper noted that the relationship between car color and safety is about as clear as mud "because only two scientific investigations of the matter have been conducted to date, and the authors of both studies admitted that they were not able to draw clear or generalizable conclusions." While people often make car-purchase decisions based on color, it's unlikely that someone who hates the color orange, for example, will crash into an orange car on purpose, says the AAA Foundation. The report's authors summarized their findings succinctly. "The bottom line is that there is presently no scientific evidence supporting the selection of one particular vehicle color as the unambiguous best choice for safety."
Car color might influence your ability to get a date, though. A previous Insure.com study found that women think attractive men drive black Ford pickup trucks.