The endless-work clock that many folks are on -- constantly checking emails and text messages -- may be causing the need for certain restaurant chains to evolve in order to compete with go-to fast food dinner destinations Chipotle (CMG) and McDonald's (MCD) .
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"Though breakfast remains our core, today people are seeking all-day dining, and they want to eat what they want, when they want it and where they want it -- that's why we are so committed to menu innovation and giving our guests even more options that they can enjoy any time of day," John Costello, Dunkin Donuts president, global marketing and innovation, said in an interview with TheStreet.
Dunkin Donuts has already begun to introduce a dinner staple -- steak -- this fall, recently making a steak sandwich and a wrap with eggs permanent additions to its menu. Only 40% of Dunkin's sales come after 11 a.m., leaving a lot of room for growth.
With hardier menu items typically reserved for dinner, sales could grow at the more than 2,300 Dunkin Donuts in the U.S. that are open 24 hours. Most Dunkin Donuts, Costello said, are open until 10 p.m.
Dunkin Donuts may draw inspiration for dinner from overseas. "We have a variety of products and flavors that are tailored to the regional preferences of our guests around the world such as donuts stuffed, topped and glazed with everything from rice pudding to saffron to crushed pistachios in India," Costello said.
Dunkin Donuts India also offers burgers and wraps.
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Dunkin Donuts' focus on food for those on the go contrasts with Starbucks' goal of trying to keep customers inside its remodeled coffeehouses.