NEW YORK (TheStreet) -- Struggling mining company Cliffs Natural Resources (CLF) is controlling what it can to survive in a tough market by focusing on reducing its costs, easing some concerns related to the future of a major Canadian mine.

Cliffs Natural Resources is the largest iron ore miner in the United States and operates in Michigan, Minnesota, Eastern Canada and Western Australia. Cliffs Natural Resources also makes metallurgical coal.

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Both these raw materials are the core ingredient in steel, and they represent two of the toughest markets, thanks to a slump in iron-ore and coal prices.

The shares of the world's leading iron-ore coal producers such as BHP Billiton (BHP) , Peabody Energy  (BTU) , Rio Tinto (RIO) and Vale  (VALE) have dropped by between 13% and 47% this year on the back of weakness in prices.

Cliffs Natural Resources is no exception. The Cleveland-based company's shares have plummeted by 57% this year, trading at about $11 apiece on Wednesday.

Iron-ore prices have fallen to their five-year lows on excess supply and sluggish global demand particularly from China. Meanwhile, the fourth-quarter price for high-quality metallurgical coal is at its lowest levels in seven years.

The deteriorating prices have driven the 16% year-over-year drop in the company's third-quarter revenue when it released its results last week. Cliffs also reported a massive loss from continuing operations of $6.9 billion on a profit of $112 million last year, due mainly to  $6 billion write-down of assets, including $4.5 billion related to Bloom Lake mine in Quebec, Canada.

That said, there are some major positives as well. For instance, in a weak pricing environment, Cliffs Natural Resources is seeking to support its earnings by clamping down on costs.

Cliffs has reduced its cash cost forecast for its Asia Pacific iron-ore and North American coal segments that have been weighing on the company's performance. The former had a 90% drop in sales margin, akin to gross profits, while the latter has been a loss-making business this year.

Additionally, for this year, Cliffs Natural Resources expects $20 million lower selling, general and administration expenses as compared with previous expectations and has said that its capital expenditure will come at the low end of its guidance of between $275 million and $325 million.

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In an Oct. 28 report, FBR Capital Markets' analyst Chase White wrote that the cost-cutting measures were a "solid" improvement, the future of the company's Bloom Lake project is still uncertain.

Cliffs Natural Resources got hold of Bloom Lake through the $5 billion takeover of its competitor Consolidated Thompson in early 2011 at a time when iron-ore prices were surging. Since then, the spot prices of iron ore have more than halved, turning the lucrative Bloom Lake operation into a loss-making business.

However, management has set out a turnaround plan.

Initially, Cliffs Natural Resources planned to ramp up Bloom Lake in three phases.

During the third-quarter conference call, Lourenco Goncalves, the company's new chief executive, said that the first phase of the mine was no longer feasible, and so far, the company doesn't have a solution.

He, as well as five other directors, took charge of Cliffs Natural Resources in August as part of a boardroom coup by activist hedge fund Casablanca Capital.

As for the second phase, Goncalves said that the $1.2 billion expansion must be developed to turn Bloom Lake into a profitable venture.

The company isn't going to do this alone and is trying to attract three "partners who will share in the capital costs," he said.

To achieve this, Goncalves said that the company is already in "active discussions" with three "top-tier producers of high-quality sill."

When developed, the second phase will allow production of 13.5 million tons of iron-ore each year with cash production costs in the low $50s per ton, significantly lower than the current costs of $74.46 per ton at the project.

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In the worst-case scenario, Goncalves said that if Cliffs Natural Resources were to shut down Bloom Lake, then it wouldn't assume any liability on its balance sheet, which is good news for investors. 

A Cliffs Natural Resources representative didn't respond to messages requesting comment by press time.

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At the time of publication, the author held no positions in any of the stocks mentioned.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

TheStreet Ratings team rates CLIFFS NATURAL RESOURCES INC as a Sell with a ratings score of D-. TheStreet Ratings Team has this to say about their recommendation:

"We rate CLIFFS NATURAL RESOURCES INC (CLF) a SELL. This is driven by a few notable weaknesses, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The company's weaknesses can be seen in multiple areas, such as its deteriorating net income, generally high debt management risk, disappointing return on equity, weak operating cash flow and generally disappointing historical performance in the stock itself."

You can view the full analysis from the report here: CLF Ratings Report

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