NEW YORK (TheStreet) -- Disney (DIS) and Google (GOOG) have joined forces so you'll now be able to access nearly 400 movies from Disney, Pixar and Marvel on any device which can access Google Play.
The Disney Movies Anywhere streaming service has been available only for Apple (AAPL) platforms, iOS and the iTunes store, since February. The new agreement with Google means that Disney fans will now be able to purchase a movie once and watch it on any Apple, Android or Chrome OS device. That includes Chromebooks, Chromecast dongles and Google's brand new Nexus Player TV box.
Watch the video below for more on Disney's expansion of its Movies Anywhere app:
Disney shares were off 1.86% to $90.00 and Google shares were losing 0.66% to $551.57 in midday trading in New York.
Google Play's Jonathan Zepp describes the new pact as a good deal for end users. "We want to make it easy for movie fans to enjoy all of their past and future digital purchases across all of their devices," Zepp said, announcing the deal.
New streaming movie releases currently sell for around $20 each in Disney's online store. Fans who already own DVDs and Blu-Ray discs of their favorite Disney titles will also be able to take advantage of the service. If the disk comes with a Digital Copy, you can instantly add it to your online streaming collection.
The deal could be a solid move for all involved. For Disney, it means it's movie catalog is now available for streaming on both of the leading mobile platforms in the United States. Recent ComScore numbers show Android garners more than 50% of all mobile users in the U.S. Coupled with Apple's numbers, the two tech titans own nearly 94% of the mobile operating system market share.
Morningstar analyst Neil Macker says the new agreemenrt ultimately expands the number of places where consumers will be able to see Disney movies. "This deal covers everyone now including iOS and Android users. Now families with both Apple and Google OS products can Disney movies on any device," Macker said over the phone. "In the past, when it came to watching movies on DVDs it didn't matter who made the DVD player. And now, when it comes to streaming your movies it doesn't matter on which platform you're device is using."
New Disney partner Google gets a major content partner in the deal with a large number of popular family-friendly films and a big influx of family friendly programming for it's Google Play store. The new Android version of the Disney Movies Anywhere app will also be a draw to help market its phones, tablets, computers and TV hardware.
Ben Schachter of Macquarie Research thinks the partnership is important because it adds more desirable content to Google's entire ecosystem. Schachter said, in a phone interview, that the move with Disney will also advance Google in its running content battle with Amazon (AMZN) and that, in turn, should help Google secure "more deals" with additional content providers in the future.
Today's announcement of the addition of Google Play to the streaming mix coincides with the digital release of two Disney films Maleficent and Planes: Fire and Rescue. And, a free copy of Wreck It Ralph is being offered when new customers register for the streaming service.
Disney has yet to announce it's online streaming plans for its Lucasfilm catalog which includes all of the classic Star War films.
-- Written by Gary Krakow in New York.
To submit a news tip, send an email to email@example.com.