How Holiday Gift Shopping Puts the Squeeze on Retailers Too

NEW YORK (MainStreet) --Thanksgiving is this month, but millions of Americans will be prowling for holiday goods weeks before Christmas and Hanukkah (which starts Dec. 16 this year).

PunchTab, a Palo Alto, Calif., retail industry strategies analyst, estimates holiday spending will be up from last year, but shoppers won't necessarily be using the same retailers as last year. Stores, outlets and online shops will have their work cut out for them to earn business, despite growing interest in spending on gifts, decorations and parties.

"Consumers continue to hit retailers harder than ever this holiday shopping season," says Robyn Hannah, public relations director at PunchTab. "It isn't as easy as 'opening the doors' and cashing in on that increased interest, however. It's become mission critical for retailers to understand how increased consumer demand falls between different consumer segments -- from where they want to shop to how they are using smartphones."

Here's a closer look at the numbers PunchTab claims will tell the tale of your 2014 holiday shopping season, from a survey of 1,100 Americans who plan to shop this holiday season:

  • 77% plan to spend the same or more on holiday shopping than they did in 2013.

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